Baidu Music will integrate with Taihe’s traditional music publishing and artist development activities to form a new digital music enterprise. Photo: SCMP Pictures

Baidu-Taihe merger takes on Tencent, Alibaba in fight for China’s digital music market

But pundits expect search engine giant will struggle to mount a formidable challenge to brands backed by its better established rivals, even with the support of the Chinese entertainment group.

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Baidu Music will integrate with Taihe’s traditional music publishing and artist development activities to form a new digital music enterprise. Photo: SCMP Pictures
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