Lenovo acquired Motorola Mobility from Google in 2014 but after disappointing smartphone sales in China and a saturated market it has opted to rebrand. Photo: Thomas Yau
Lenovo acquired Motorola Mobility from Google in 2014 but after disappointing smartphone sales in China and a saturated market it has opted to rebrand. Photo: Thomas Yau
CES

Hello Moto: China’s Lenovo to phase out Motorola and focus on dual-brand smartphone strategy

Company’s premium handsets will run under ‘Moto by Lenovo’ brand while lower-cost devices will fall under the ‘Vibe’ brand

Lenovo acquired Motorola Mobility from Google in 2014 but after disappointing smartphone sales in China and a saturated market it has opted to rebrand. Photo: Thomas Yau
Lenovo acquired Motorola Mobility from Google in 2014 but after disappointing smartphone sales in China and a saturated market it has opted to rebrand. Photo: Thomas Yau
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