Tencent’s main social networking properties include WeChat, marketed as Weixin on the mainland, and online social networking site Qzone. Photo: SCMP Pictures
Tencent’s main social networking properties include WeChat, marketed as Weixin on the mainland, and online social networking site Qzone. Photo: SCMP Pictures

new | China’s social networks set for boom, as advertising spending forecast to jump 56 per cent to US$5.33b this year

Tencent and Sina Weibo poised to benefit as advertisers maneuver to reach consumers through social media

Tencent’s main social networking properties include WeChat, marketed as Weixin on the mainland, and online social networking site Qzone. Photo: SCMP Pictures
Tencent’s main social networking properties include WeChat, marketed as Weixin on the mainland, and online social networking site Qzone. Photo: SCMP Pictures
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