Tencent’s main social networking properties include WeChat, marketed as Weixin on the mainland, and online social networking site Qzone. Photo: SCMP Pictures

China’s social networks set for boom, as advertising spending forecast to jump 56 per cent to US$5.33b this year

Tencent and Sina Weibo poised to benefit as advertisers maneuver to reach consumers through social media

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Tencent’s main social networking properties include WeChat, marketed as Weixin on the mainland, and online social networking site Qzone. Photo: SCMP Pictures
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