Google UK and Ireland managing director Eileen Naughton says businesses using marketing communications along with some of Google's can lead to informative ads that aren't intrusive. Photo: Eamonn M. McCormack/Getty Images

Google maps 'tens of thousands' of UK stores to work out whether ads attract customers to retailers

Google analysed how many people clicked on advertisements before walking into stores

Topic |   Google

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Google UK and Ireland managing director Eileen Naughton says businesses using marketing communications along with some of Google's can lead to informative ads that aren't intrusive. Photo: Eamonn M. McCormack/Getty Images
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