MasterCard looks to boost adoption of in-app mobile payment services in Hong Kong

Financial technology services giant MasterCard is looking to energise Hong Kong’s tepid adoption of advanced digital wallet services with a range of solutions, including taxi-ride booking and heartbeat-authenticated mobile payments.
“We’re already working with a number of players in the market,” Raj Dhamodharan, the group head for digital payments and labs at MasterCard Asia-Pacific, told The Post.
“We’re after high-frequency transactions in market segments such as transportation, ticketing, and food and beverage.”
New York-based MasterCard has initiated an aggressive campaign this year to further promote the adoption of MasterPass, its global digital payments platform that connects consumers with merchants and allows for purchases via mobile applications. It is live in 29 markets around the world.
Since MasterPass was launched in Hong Kong in July last year, the number of banks in the city that has partnered with MasterCard to support the service has grown, according to Dhamodharan.
Those include Bank of East Asia, China Construction Bank (Asia), Dah Sing Bank, DBS Bank, Fubon Bank, Hang Seng Bank and OCBC Wing Hang.