HKBN plans shake-up of telecoms market with launch of bundled fixed-line broadband and mobile package
Operator targets 150,000 customers within first year, which would give it a 2pc share of Hong Kong’s mobile services market
Hong Kong Broadband Network (HKBN) is targeting 150,000 subscribers in its first 12 months of operation as the city’s newest licensed mobile virtual network operator (MVNO).
William Yeung Chu-kwong , its the chief executive, said on Thursday that initial customer take-up would give the firm a nearly two per cent share of Hong Kong’s HK$23-billion-a-year mobile services market .
“We believe this will be very positive in helping revenue and earnings growth,” said Yeung, who announced the trial launch of its mobile service this month.
Consumers who subscribe to or renew their HKBN fixed-line broadband service contracts will enjoy a six-month waiver of their HK$108 monthly mobile service fee.
The Office of the Communications Authority granted the licence to HKBN last month. It also allows the company to sell smartphones and other mobile devices.
MVNO license-holders provide communications services by leasing mobile network capacity from an existing telecommunications operator, typically, at wholesale prices and reselling it to consumers at reduced prices under its own brand.
