HKBN to drive revenue growth, gain market share with bundled telecommunications services

Chief executive says recent initiatives have transformed firm into a competitive “quad-play” operator with broadband, traditional telephone, mobile and over-the-top streaming video services

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Hong Kong Broadband Network William Yeung chu-kwong. Photo: Dickson Lee

Published: 2:30pm, 13 Jan 2017Updated: 3:55pm, 13 Jan 2017

Hong Kong Broadband Network (HKBN), the city’s second-largest fixed-line residential broadband provider, plans to sharpen its focus this year on delivering more integrated services amid efforts to expand its business customers.

William Yeung Chu-kwong, the chief executive at HKBN, said the company’s recent initiatives have transformed it into a competitive “quad-play” operator with broadband, traditional telephone, mobile and over-the-top (OTT) streaming video services.

“An industry player can’t survive long term with just a fixed-line- or mobile-only strategy; it has to be integrated services,” Yeung told the South China Morning Post.

“For this financial year, we will focus on revenue growth ... and mobile will help us a lot to be more competitive in the corporate market.”

An industry player can’t survive long term with just a fixed-line- or mobile-only strategy; it has to be integrated services

William Yeung Chu-kwong, chief executive, HKBN

HKBN’s strategy gives it more firepower to compete against tycoon Richard Li Tzar-kai’s PCCW-owned HKT and NowTV operations, as well as i-Cable Communications and Wharf T&T, which was acquired last November by private equity firms MBK Partners and TPG Capital from property giant The Wharf (Holdings).

In 2015, HKBN pursued partnerships with OTT video content providers. It now has deals in place with Hong Kong broadcaster TVB’s myTV and Chinese internet company LeEco.

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