The Ford Motor Company showcase at the 17th Shanghai International Automobile Industry Exhibition in April this year. A strategic alliance between the US carmaker and e-commerce company Alibaba Group Holding is widely expected to disrupt the jobs of car salesmen at dealerships across China. Photo: Simon Song

Death of a car salesman: How the Ford-Alibaba tie-up will change the way cars are sold in China

Automakers are experimenting with ways to reach consumers online, pushing the car-buying experience from dealership showrooms to people's living rooms through the use of the internet. That is redefining the role of traditional car dealerships.

Topic |   Car sales

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The Ford Motor Company showcase at the 17th Shanghai International Automobile Industry Exhibition in April this year. A strategic alliance between the US carmaker and e-commerce company Alibaba Group Holding is widely expected to disrupt the jobs of car salesmen at dealerships across China. Photo: Simon Song
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Celia Chen

Celia Chen

Celia is a tech reporter for the Post, covering companies such as Tencent, JD.com and Foxconn. She also covers start-up news and China's tech world. Prior to joining the Post, she worked for China Daily.