Jiang Mengna (right) live broadcasts during a break at the Yiwu Industrial & Commercial College in Yiwu, Zhejiang Province. Monthly active viewers of live streaming with an entertainment element have been in decline since December 2016. Photo: AFP
Jiang Mengna (right) live broadcasts during a break at the Yiwu Industrial & Commercial College in Yiwu, Zhejiang Province. Monthly active viewers of live streaming with an entertainment element have been in decline since December 2016. Photo: AFP
Internet
Tech /  Enterprises

China’s booming live streaming industry may have reached its peak

Dealing with scandals, regulatory scrutiny and rising costs, China’s live streaming industry has reached a turning point

Amanda Lee
Amanda Lee

Updated: 2:39pm, 20 Dec, 2017

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Jiang Mengna (right) live broadcasts during a break at the Yiwu Industrial & Commercial College in Yiwu, Zhejiang Province. Monthly active viewers of live streaming with an entertainment element have been in decline since December 2016. Photo: AFP
Jiang Mengna (right) live broadcasts during a break at the Yiwu Industrial & Commercial College in Yiwu, Zhejiang Province. Monthly active viewers of live streaming with an entertainment element have been in decline since December 2016. Photo: AFP
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