Alibaba Group founder and executive chairman Jack Ma attends the announcement of a long-term partnership of Alibaba as International Olympic Committee (IOC) worldwide sponsors on the sideline of the Forum's annual meeting on January 19, 2017 in Davos. Photo: AFP

Alibaba unveils Olympics campaign in first corporate ad push outside China

Topic |   Pyeongchang Winter Olympics 2018

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Alibaba Group founder and executive chairman Jack Ma attends the announcement of a long-term partnership of Alibaba as International Olympic Committee (IOC) worldwide sponsors on the sideline of the Forum's annual meeting on January 19, 2017 in Davos. Photo: AFP
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