South Korean singer Lee Sun-mi (centre), also known as Sunmi and a former member of K-pop group Wonder Girls, performs at messaging app operator Line's product launch in Hong Kong. Photo: Xiaomei Chen

Japan’s Line enlists K-pop to lend glamour to news drive in Hong Kong, where WhatsApp is king

Line’s free news service reflected the same approach taken by larger internet companies to entice existing users and new customers to stay glued to their app via new features and campaigns

Topic |   Social media

TOP PICKS

South Korean singer Lee Sun-mi (centre), also known as Sunmi and a former member of K-pop group Wonder Girls, performs at messaging app operator Line's product launch in Hong Kong. Photo: Xiaomei Chen
READ FULL ARTICLE