A boy plays platform-jumping mobile game Tiao yi tiao, which roughly translates to “Jump Jump”. The game, which is available as an application through Tencent Holding’s multi-purpose WeChat service, has recorded more than a 100 million daily active users since it was introduced in December last year. Photo: WeChat
A boy plays platform-jumping mobile game Tiao yi tiao, which roughly translates to “Jump Jump”. The game, which is available as an application through Tencent Holding’s multi-purpose WeChat service, has recorded more than a 100 million daily active users since it was introduced in December last year. Photo: WeChat
Video gaming
Business /  Companies

A peek into how Tencent has 500 million Chinese mobile game players hooked

The big innovation at Tencent was engaging the target audience in developing games and gathering immediate online feedback before, during and after its release, according to former company executive Steve Gray

Bien PerezIris Deng
Bien Perez and Iris Deng

Updated: 3:43pm, 24 Mar, 2018

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A boy plays platform-jumping mobile game Tiao yi tiao, which roughly translates to “Jump Jump”. The game, which is available as an application through Tencent Holding’s multi-purpose WeChat service, has recorded more than a 100 million daily active users since it was introduced in December last year. Photo: WeChat
A boy plays platform-jumping mobile game Tiao yi tiao, which roughly translates to “Jump Jump”. The game, which is available as an application through Tencent Holding’s multi-purpose WeChat service, has recorded more than a 100 million daily active users since it was introduced in December last year. Photo: WeChat
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