A boy plays platform-jumping mobile game Tiao yi tiao, which roughly translates to “Jump Jump”. The game, which is available as an application through Tencent Holding’s multi-purpose WeChat service, has recorded more than a 100 million daily active users since it was introduced in December last year. Photo: WeChat

A peek into how Tencent has 500 million Chinese mobile game players hooked 

The big innovation at Tencent was engaging the target audience in developing games and gathering immediate online feedback before, during and after its release, according to former company executive Steve Gray

Topic |   Video gaming

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A boy plays platform-jumping mobile game Tiao yi tiao, which roughly translates to “Jump Jump”. The game, which is available as an application through Tencent Holding’s multi-purpose WeChat service, has recorded more than a 100 million daily active users since it was introduced in December last year. Photo: WeChat
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