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Technology

Apple CEO says it’s time for the US to follow Europe’s lead in privacy laws

  • Tim Cook says Apple supports comprehensive federal privacy laws in the US
  • Apple’s chief has criticised Facebook and Google for harvesting their users’ data for advertising
PUBLISHED : Wednesday, 24 October, 2018, 6:15pm
UPDATED : Wednesday, 24 October, 2018, 6:15pm

Apple chief executive Tim Cook on Wednesday touted the importance of privacy and legislation to protect it, as the iPhone maker seeks to distance itself from Silicon Valley competitors under scrutiny for recent user data breaches.

The comments, given at a European Union privacy conference in Brussels, have come months after the bloc implemented strict new data protection rules and as Apple begins to mend a difficult relationship with the EU following a clash over 13 billion (US$14.9 billion) in allegedly unpaid taxes.

“It’s time for the rest of the world, including my home country, to follow your lead,” Cook said, referencing Europe’s General Data Protection Regulation. “We in Apple are in full support of comprehensive federal privacy laws in the US.”

Meanwhile, regulators and lawmakers in Europe and the US have trained their eyes on Facebook and Google following revelations of potential user privacy violations.

GDPR is here: Mess up and we’ll fine you, warns EU privacy chief

Facebook in September reported a cyberattack that affected 30 million people, with hackers stealing intimate user information, including search results, recent locations and hometowns, in many cases. After keeping it quiet for months, Google earlier this month said it found a “software glitch” in its Google+ social network in March that could have exposed the personal data of as many as half a million users.

Cook has previously criticised Alphabet’s Google and Facebook for basing their business models on harvesting personal information for advertising, while highlighting that Apple tries to collect as little of it as possible.

Social network Google+ to shut for consumers after software bug, data exposure

“We shouldn’t sugarcoat the consequences,” Cook said Wednesday. “This is surveillance and these stockpiles of data serve only to make rich the companies that collect them. This should make us uncomfortable.”

Still, Apple indirectly benefits from Google’s business model. Google will pay Apple as much as US$9 billion this year for its search engine to be the default on many parts of the iPhone and other Apple devices, according to estimates by Goldman Sachs.

Amazon and Super Micro back Tim Cook and call for Bloomberg to withdraw China chip hack story

Apple has been in the headlines recently for security issues of its own following a Bloomberg report that Chinese spies used a microchip to infiltrate the computer networks of almost 30 US companies, including Apple and Amazon.com.

Apple has vehemently disputed the report and said its servers were not compromised. In an interview with Buzzfeed News published last week, Cook called on Bloomberg to retract the story. Bloomberg in response said it stands by the story and is confident in the reporting and sources.