People shop at a H&M store in New York City on Black Friday in 2017. The retail ecosystem in the US is still largely led by offline players. Photo: AFP

Clash of the retail titans: Here’s why shopping on China’s Singles’ Day and US Black Friday differ so much

  • Last year, some 77 million US shoppers went to physical stores to shop on Black Friday
  • China’s retail ecosystem is primarily led by online players
Topic |   Retailing

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People shop at a H&M store in New York City on Black Friday in 2017. The retail ecosystem in the US is still largely led by offline players. Photo: AFP
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