Pierre Poignant, co-founder and chief executive of Lazada Group, says the company needs to make the shopping experience more fun and entertaining for consumers across Southeast Asia. Photo: Bloomberg

Lazada bets on Chinese e-commerce models to win big in burgeoning Southeast Asian markets

  • The Singapore-based company first received investment from Alibaba in 2016, and later became a subsidiary of the Hangzhou-based e-commerce firm
Topic |   Ecommerce

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Pierre Poignant, co-founder and chief executive of Lazada Group, says the company needs to make the shopping experience more fun and entertaining for consumers across Southeast Asia. Photo: Bloomberg
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