People walk near the showrooms of Chinese and foreign car dealerships in Beijing. China’s auto industry has been hit hard by the coronavirus. Photo: Reuters
People walk near the showrooms of Chinese and foreign car dealerships in Beijing. China’s auto industry has been hit hard by the coronavirus. Photo: Reuters
Autos

China’s car dealers embraced live streaming to connect with consumers during coronavirus lockdown

  • The number of live-streaming sessions involving the auto industry jumped 15-fold in March compared to January, and participants were up sixfold

People walk near the showrooms of Chinese and foreign car dealerships in Beijing. China’s auto industry has been hit hard by the coronavirus. Photo: Reuters
People walk near the showrooms of Chinese and foreign car dealerships in Beijing. China’s auto industry has been hit hard by the coronavirus. Photo: Reuters
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