With the new deals, which include Kaiser’s Naruto: Slugfest (pictured), ByteDance is armed with core titles that could accelerate its expansion into gaming. Photo: Handout With the new deals, which include Kaiser’s Naruto: Slugfest (pictured), ByteDance is armed with core titles that could accelerate its expansion into gaming. Photo: Handout
With the new deals, which include Kaiser’s Naruto: Slugfest (pictured), ByteDance is armed with core titles that could accelerate its expansion into gaming. Photo: Handout

ByteDance brushes off early failures with new partnerships to battle Tencent in core games market

  • The global market for video games is forecast to reach US$159.3 billion this year, with mobile games making up about half of that
  • Of all of its gaming moves, ByteDance’s decision to partner with Kaiser has created the most buzz

Topic |   Mobile gaming
With the new deals, which include Kaiser’s Naruto: Slugfest (pictured), ByteDance is armed with core titles that could accelerate its expansion into gaming. Photo: Handout With the new deals, which include Kaiser’s Naruto: Slugfest (pictured), ByteDance is armed with core titles that could accelerate its expansion into gaming. Photo: Handout
With the new deals, which include Kaiser’s Naruto: Slugfest (pictured), ByteDance is armed with core titles that could accelerate its expansion into gaming. Photo: Handout
READ FULL ARTICLE