Alibaba's live streaming platform Taobao Live featured a virtual anchor designed to relieve some of the burden from busy live streaming hosts during Singles’ Day. Photo: Handout
China’s top KOL agency Ruhnn to delist from Nasdaq amid tougher social media market at home
- The company’s over-reliance on a handful of top KOLs is seen as a weakness amid the meteoric rise of live streaming stars such as Li Jiaqi and Viya Huang
- Ruhnn has 180 KOLs in its portfolio and garnered its clients 295 million fans across social media platforms in the quarter ended September
Alibaba's live streaming platform Taobao Live featured a virtual anchor designed to relieve some of the burden from busy live streaming hosts during Singles’ Day. Photo: Handout
