Alibaba's live streaming platform Taobao Live featured a virtual anchor designed to relieve some of the burden from busy live streaming hosts during Singles’ Day. Photo: Handout
Alibaba's live streaming platform Taobao Live featured a virtual anchor designed to relieve some of the burden from busy live streaming hosts during Singles’ Day. Photo: Handout
Tech /  Enterprises

China’s top KOL agency Ruhnn to delist from Nasdaq amid tougher social media market at home

  • The company’s over-reliance on a handful of top KOLs is seen as a weakness amid the meteoric rise of live streaming stars such as Li Jiaqi and Viya Huang
  • Ruhnn has 180 KOLs in its portfolio and garnered its clients 295 million fans across social media platforms in the quarter ended September

Topic |   China technology
Iris Deng
Iris Deng

Updated: 10:00pm, 26 Nov, 2020

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Alibaba's live streaming platform Taobao Live featured a virtual anchor designed to relieve some of the burden from busy live streaming hosts during Singles’ Day. Photo: Handout
Alibaba's live streaming platform Taobao Live featured a virtual anchor designed to relieve some of the burden from busy live streaming hosts during Singles’ Day. Photo: Handout
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