Alibaba's live streaming platform Taobao Live featured a virtual anchor designed to relieve some of the burden from busy live streaming hosts during Singles’ Day. Photo: Handout Alibaba's live streaming platform Taobao Live featured a virtual anchor designed to relieve some of the burden from busy live streaming hosts during Singles’ Day. Photo: Handout
Alibaba's live streaming platform Taobao Live featured a virtual anchor designed to relieve some of the burden from busy live streaming hosts during Singles’ Day. Photo: Handout

China’s top KOL agency Ruhnn to delist from Nasdaq amid tougher social media market at home

  • The company’s over-reliance on a handful of top KOLs is seen as a weakness amid the meteoric rise of live streaming stars such as Li Jiaqi and Viya Huang
  • Ruhnn has 180 KOLs in its portfolio and garnered its clients 295 million fans across social media platforms in the quarter ended September

Topic |   China technology
Alibaba's live streaming platform Taobao Live featured a virtual anchor designed to relieve some of the burden from busy live streaming hosts during Singles’ Day. Photo: Handout Alibaba's live streaming platform Taobao Live featured a virtual anchor designed to relieve some of the burden from busy live streaming hosts during Singles’ Day. Photo: Handout
Alibaba's live streaming platform Taobao Live featured a virtual anchor designed to relieve some of the burden from busy live streaming hosts during Singles’ Day. Photo: Handout
READ FULL ARTICLE