The short video-sharing platform Kuaishou stand is seen one day before the 2020 China Digital Entertainment Expo & Conference (ChinaJoy) at Shanghai New International Expo Center on July 30, 2020. Photo: Getty The short video-sharing platform Kuaishou stand is seen one day before the 2020 China Digital Entertainment Expo & Conference (ChinaJoy) at Shanghai New International Expo Center on July 30, 2020. Photo: Getty
The short video-sharing platform Kuaishou stand is seen one day before the 2020 China Digital Entertainment Expo & Conference (ChinaJoy) at Shanghai New International Expo Center on July 30, 2020. Photo: Getty
IPO

IPO-prospect Kuaishou has a big issue – how to bag a profit from the 300 million who use its short video app

  • Kuaishou’s model has been criticised by some analysts for an over-reliance on celebrity influencers and a costly user acquisition strategy
  • Others argue short video app needs time to build its ecosystem and cash burn to acquire users is a well-trodden path by successful tech start-ups

Topic |   IPO
The short video-sharing platform Kuaishou stand is seen one day before the 2020 China Digital Entertainment Expo & Conference (ChinaJoy) at Shanghai New International Expo Center on July 30, 2020. Photo: Getty The short video-sharing platform Kuaishou stand is seen one day before the 2020 China Digital Entertainment Expo & Conference (ChinaJoy) at Shanghai New International Expo Center on July 30, 2020. Photo: Getty
The short video-sharing platform Kuaishou stand is seen one day before the 2020 China Digital Entertainment Expo & Conference (ChinaJoy) at Shanghai New International Expo Center on July 30, 2020. Photo: Getty
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