Visitors take a close view of Xiaomi Corp’s new Mi 9 and Mi Mix 3 5G handsets at a presentation on the eve of the MWC Barcelona trade show last month. Xiaomi, Oppo, Vivo and Huawei Technologies are each ratcheting up efforts in the premium segment of the global smartphone market with secondary brands. Photo: EPA-EFE
China smartphone makers spin off secondary brands to go upscale
- Huawei, Oppo, Vivo and Xiaomi are going after consumers in the high-end segment of the global smartphone market
Topic |
Smartphones
Visitors take a close view of Xiaomi Corp’s new Mi 9 and Mi Mix 3 5G handsets at a presentation on the eve of the MWC Barcelona trade show last month. Xiaomi, Oppo, Vivo and Huawei Technologies are each ratcheting up efforts in the premium segment of the global smartphone market with secondary brands. Photo: EPA-EFE
Huawei’s Mate X foldable 5G mobile device was easily the star of this year’s Mobile World Congress. Photo: Bloomberg
MWC 2019 winners? Chinese phone brands. Here’s what they revealed
- Huawei, Xiaomi, Oppo, ZTE and Nubia all had a great showing at the recent Mobile World Congress in Barcelona
- Huawei’s foldable Mate X was the star, but the Xiaomi Mi 9, Oppo’s new camera system and Nubia’s phone-on-a-wrist also grabbed attention
Topic |
Smartphones
Huawei’s Mate X foldable 5G mobile device was easily the star of this year’s Mobile World Congress. Photo: Bloomberg