Visitors take a close view of Xiaomi Corp’s new Mi 9 and Mi Mix 3 5G handsets at a presentation on the eve of the MWC Barcelona trade show last month. Xiaomi, Oppo, Vivo and Huawei Technologies are each ratcheting up efforts in the premium segment of the global smartphone market with secondary brands. Photo: EPA-EFEVisitors take a close view of Xiaomi Corp’s new Mi 9 and Mi Mix 3 5G handsets at a presentation on the eve of the MWC Barcelona trade show last month. Xiaomi, Oppo, Vivo and Huawei Technologies are each ratcheting up efforts in the premium segment of the global smartphone market with secondary brands. Photo: EPA-EFE
Visitors take a close view of Xiaomi Corp’s new Mi 9 and Mi Mix 3 5G handsets at a presentation on the eve of the MWC Barcelona trade show last month. Xiaomi, Oppo, Vivo and Huawei Technologies are each ratcheting up efforts in the premium segment of the global smartphone market with secondary brands. Photo: EPA-EFE
Tech /  Gear

China smartphone makers spin off secondary brands to go upscale

  • Huawei, Oppo, Vivo and Xiaomi are going after consumers in the high-end segment of the global smartphone market
Topic |   Smartphones
Li Tao
Li Tao

Updated: 10:17pm, 24 Mar, 2019

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Visitors take a close view of Xiaomi Corp’s new Mi 9 and Mi Mix 3 5G handsets at a presentation on the eve of the MWC Barcelona trade show last month. Xiaomi, Oppo, Vivo and Huawei Technologies are each ratcheting up efforts in the premium segment of the global smartphone market with secondary brands. Photo: EPA-EFEVisitors take a close view of Xiaomi Corp’s new Mi 9 and Mi Mix 3 5G handsets at a presentation on the eve of the MWC Barcelona trade show last month. Xiaomi, Oppo, Vivo and Huawei Technologies are each ratcheting up efforts in the premium segment of the global smartphone market with secondary brands. Photo: EPA-EFE
Visitors take a close view of Xiaomi Corp’s new Mi 9 and Mi Mix 3 5G handsets at a presentation on the eve of the MWC Barcelona trade show last month. Xiaomi, Oppo, Vivo and Huawei Technologies are each ratcheting up efforts in the premium segment of the global smartphone market with secondary brands. Photo: EPA-EFE
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