Huawei sharpens focus on China after US ban leaves Chinese telecoms giant bewildered
- Domestic sales push includes smartphones, mobile network equipment, laptops, surveillance systems and cloud services
Ren Zhengfei, founder and chief executive of Huawei Technologies, often recounts tales of bravery by company employees in the face of extreme hardship and adversity, which have become part of the telecommunications equipment maker’s self-identity.
This stepped up campaign in its home market may have ramifications not only for its domestic rivals in the smartphone and telecoms gear industries, but also those in sectors where Huawei has started expanding, including laptops, surveillance systems and cloud services.
The Shenzhen-based firm has targeted a significant increase in its share of China’s smartphone and telecoms network equipment markets to help offset potential losses overseas because of that US action, according to people familiar with the matter.
Smartphones under the company’s Huawei and Honor brands were ranked No 1 and No 3, respectively, in terms of sales volume from June 1 to June 18 on JD.com, operator of China’s second biggest e-commerce platform. Honor, the budget line of Huawei that is mainly sold online, dominated smartphone sales on JD.com, with seven different models ranked on the retail platform’s top-12 list during the midyear shopping event.