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Samsung Electronics
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Samsung said to complete Galaxy Fold smartphone redesign in time for holidays

  • The Korean electronics giant aims to salvage its reputation after cancelling the April 26 launch of the US$1,980 device

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An attendee holds Samsung Electronics’ Galaxy Fold smartphone during an unveiling event in New York on April 15, 2019. Photo: Bloomberg
Bloomberg

Samsung Electronics has completed a two-month redesign of its Galaxy Fold to fix embarrassing screen failures that forced its delay, people familiar with the matter said, allowing the South Korean giant to debut its marquee smartphone in time for the crucial holiday season.

The world’s largest smartphone maker is now in the final stages of producing a commercial version, but cannot yet pin down a date to begin sales, people familiar with the matter said, asking not to be identified describing an internal effort. Samsung pulled the device after several publications, including Bloomberg News, reported problems with test versions, such as screen malfunctions that emerged after a film on the display was peeled off.

Korea’s biggest company is trying to move past yet another product faux pas. It has now stretched the protective film to wrap around the entire screen and flow into the outer bezels so it would be impossible to peel off by hand, said the people, who have seen the latest versions. It re-engineered the hinge, pushing it slightly upwards from the screen – it is now flush with the display – to help stretch the film further when the smartphone opens.

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That tension makes the film feel harder and more a natural part of the device rather than a detachable accessory, they added. The consequent protrusion, almost imperceptible to the naked eye, may help reduce the chance of a crease developing in the middle of the screen over time, one of the people said.

Samsung is keen to salvage its reputation after cancelling the April 26 launch of the US$1,980 device when folding displays on review models exhibited problems. It had counted on the world’s first mass-produced foldable smartphone to challenge Apple and widen its lead over Chinese rivals, such as Huawei Technologies.
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