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TikTok creator ByteDance to enter smartphone market, following deal with Smartisan
- The world’s most valuable start-up is expanding into new sectors beyond video and news apps
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ByteDance, the world’s most valuable start-up, said on Monday it is developing a smartphone, following a deal it made with device maker Smartisan Technology.
That plan comes as the Beijing-based company behind popular short-form video-sharing app TikTok, known as Douyin in mainland China, expands into new sectors beyond video and news apps.
In a statement, a ByteDance spokeswoman said a smartphone had been part of development plans.
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“The product was a continuation of earlier Smartisan plans, aiming to satisfy the needs of the old Smartisan user base,” the spokeswoman said.
The ByteDance smartphone had been in development for seven months, according to a report on Monday by a subdivision of Chinese financial news outlet Caijing. That effort is being led by Wu Dezhou, a former executive at Smartisan, the report said.
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