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Huawei
Tech

Huawei sees brisk sales in China for new Mate 30 smartphones on back of lower prices

  • The sales surge augurs well for Huawei to bolster its leadership position in the world’s largest smartphone market

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Huawei Technologies introduced its new Mate 30 series smartphones in China at an event in Shanghai on September 26. Photo: Xinhua
Li Taoin Shenzhen

Huawei Technologies said sales of its flagship Mate 30 series smartphones topped 500 million yuan (US$70.1 million) in one minute on the company’s own Vmall.com retail platform on Thursday, as its latest handsets made their debut in China with lower prices than in overseas markets.

The company’s new flagship line – comprising 4G and 5G versions of the Mate 30 and the Mate 30 Pro – is being released first in China, the world’s largest smartphone market, ahead of other countries because these devices have no access to Google apps and services under a US trade ban.

The initial models sold in the domestic market are the 4G versions, which are priced up to 40 per cent cheaper than what these handsets will cost overseas. The new line’s 5G models are expected to be made available in November, according to a Huawei spokesman.

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The first batch of the 4G Mate 30 Pro, the model with a bigger display, were sold out on Thursday amid brisk demand on Alibaba Group Holding’s Tmall platform and on JD.com. The two online retail marketplaces did not release sales figures. Alibaba is the parent company of the South China Morning Post.

The new flagship Mate 30 series smartphones from Huawei Technologies are put on display after the Chinese telecoms equipment giant’s product launch in Munich, Germany, on September 19. Photo: Agence France-Presse
The new flagship Mate 30 series smartphones from Huawei Technologies are put on display after the Chinese telecoms equipment giant’s product launch in Munich, Germany, on September 19. Photo: Agence France-Presse
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The 4G Mate 30 model is still widely available, but consumers who want to buy the Mate 30 Pro model online need to pre-order, according to Huawei.

The sales surge from the initial release of its Mate 30 series showed that Huawei is bent on further strengthening its position in China, where it has broad local distribution and strong brand image, as the company continues to cope with being on Washington’s trade blacklist.
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