TV makers woo internet generation with super high-definition models
- This new generation of TVs also feature streaming video services, plus smart home and video game capabilities
- Demand is expected to be boosted by Japan public broadcaster NHK’s plans to show the 2020 Summer Olympics in Tokyo in 8K
Bigger, more beautiful and better connected: At CES, the annual trade show which kicked off on Tuesday in Las Vegas, television makers flaunted top-notch models meant to lure a generation weaned on the internet.
LG Electronics, Samsung Electronics, Sony and others touted the visual grandeur of new 8K super high-definition screens, which are suited for TVs larger than 65 inches in diameter, a fast-growing segment of the market.
The luxury sets are meant to appeal to millennials and Generation Z consumer with features such as streaming video services, plus smart home and video game capabilities.
“Screens have become lifestyle products,” said J H Han, president of Samsung’s visual display business. “It has never been so clear that the role of the screen is changing right before our very eyes.”
The newer TV sets go beyond the current 4K or ultra-high definition displays – already an upgrade from the first generation of flat panels – to 8K, with more pixels for the massive screens now becoming popular.
