Xiaomi rolls out exclusive, low-priced 5G data packages to boost smartphone sales
- The Chinese smartphone vendor’s new 5G data packages are priced as low as 49 yuan (US$7) per month
- It has a virtual carrier license based on the network of China Unicom, which has its own 5G packages starting at 129 yuan a month
Chinese smartphone vendor Xiaomi confirmed Wednesday to KrASIA that it has rolled out new 5G data packages in China, priced as low as 49 yuan (US$7) per month, in a move to boost 5G phone sales.
The plans, which will be exclusive for Xiaomi’s phone users at this time, signal the company’s determination to win the upcoming 5G phone race.
While there are dozens of virtual carriers (or subcarriers) in China, they are not a mainstream choice for phone users. However, Xiaomi, with a virtual carrier license based on the China Unicom network, is the only company currently manufacturing phones and offering its own 5G data packages.
The move allows Xiaomi to further attract costumers to buy new phones by leveraging low-cost 5G data deals.
Xiaomi’s new offering includes three different 5G data plans. The basic package priced at 49 yuan (which includes 20 GB of data and 50 minutes), a 69 yuan package (with 30 GB of data and 100 minutes) and a 99 yuan offer (with 40 GB of data and 200 minutes).
However, only those who buy the 5G Redmi K30 5G phone model on Xiaomi’s website, which starts at 1,999 yuan, will get a phone card to use these packages. Xiaomi told KrASIA that the company has not opened such services to users of 5G phones produced by other brands, and has not set a timetable to do so. As of now, this new 5G service is an exclusive benefit for Redmi K30 users, allowing them to experience 5G at low costs, Xiaomi stated.