Samsung unveils new foldable smartphone in surprise ad during the Oscars
- The advertisement aired two days before Samsung’s new Galaxy Z Flip smartphone is unveiled at an event in San Francisco
Samsung Electronics, the world’s top smartphone maker, gave a glimpse of a new square-shaped foldable handset in a surprise television commercial that aired during the Academy Awards on Sunday in the United States.
The advertisement, broadcast only in the US, comes two days before the South Korean company’s Galaxy Z Flip smartphone, which opens and closes vertically like old flip phones, is expected to be unveiled at an event in San Francisco.
While there were many shots of the new smartphone, which comes in purple and black, there were few other details.
The new handset, however, is expected to be less expensive than the US$1,980 Galaxy Fold, which opens like a book and was launched in September last year.
Production on the Galaxy Fold was delayed by several months because of problems with its screens.