Drone-maker DJI rubbishes reports of mass layoffs, says it is busy meeting demand amid pandemic

Shenzhen-based DJI, the world's biggest drone maker, denied online speculation that it planned to lay off 50 per cent of its employees, saying it is very busy with a number of new projects as countries around the world battle the effects of the Covid-19 outbreak.

“DJI is busy with new projects and will bring huge surprises to global consumers soon,” said DJI spokesman Xie Tiandi in a statement on China’s Twitter-like social media platform Weibo on Thursday. “We don’t have time to deal with absurd and false speculation.”

Rumours about DJI firing staff had circulated online and were picked up by several local media.

The global economy is being hit by the knock-on effects of the coronavirus, which has kept many people at home, disrupted global supply chains and depressed offline consumption. China’s tech industry was already under pressure due to the US-China tech war before the coronavirus outbreak began.

However, amid the health crisis, drones have been used by authorities to enter badly affected areas and automatically spray disinfectant, reducing the risks for emergency personnel.

DJI posted a recruitment ad on its website last month, looking for researchers, designers, product managers as well as data analysts. DJI’s Xie said fighting the pandemic remains a priority and DJI is providing drone technical support for countries and regions across five continents.