Global smartphone market suffers worst contraction in history amid Covid-19 crisis
- Total shipments of smartphones fell at the fastest rate on record in the first quarter
- Analysts expects consumer demand to remain suppressed through the rest of the year because of the global economic downturn
Global shipments of smartphones fell at the fastest rate on record in the first quarter, illustrating the devastating impact of Covid-19 on consumption and production in this critical segment of the technology industry.
Shipments totalled about 275 million in the first three months of the year, according to market trackers Strategy Analytics and IDC, which estimate the decline from the same period in 2019 at 17 per cent and 11 per cent, respectively. Their numbers vary slightly because they estimate results from a range of manufacturers.
Both research firms attributed the shortfall largely to the novel coronavirus pandemic, which hurt the supply chain – with factories across Asia having to close temporarily to constrain the spread – as well as demand owing to widespread lockdowns that included retail stores.
“What started as primarily a supply-side problem initially limited to China has grown into a global economic crisis with the demand-side impact starting to show by the end of the quarter,” said Nabila Popal, research director at IDC.
China’s smartphone sales fall 22 per cent in first quarter, only Huawei bucks the trend
Bellwether electronics components supplier Murata Manufacturing Co had said in mid-April that most of its customers were maintaining order volumes and road maps through the rest of the year, but on Thursday it revised that outlook with a forecast of a 10 per cent slump in demand for the current financial year.
“The outlook is extremely hard to foresee now,” chairman Tsuneo Murata said.
IDC’s analysis found Apple’s iPhones mostly unchanged at close to 37 million shipments, showing greater resilience than top smartphone vendor Samsung Electronics, whose output fell from just under 72 million to about 58 million shipments in the first quarter.
Huawei Technologies, with the added pressure of US sanctions and scrutiny, dropped by roughly 10 million units in the quarter, landing near 49 million.
Xiaomi Corp achieved a record 10 per cent market share, according to both market research groups, and managed to increase its shipments, by IDC’s estimation. “Xiaomi is dominating the huge India market at the moment and this is giving the company a big boost in smartphone shipments,” said Linda Sui of Strategy Analytics.
Looking forward, IDC expects consumer demand to remain suppressed through the rest of the year, with the global economic downturn preventing any year-on-year growth until at least the fourth quarter.
