Employees wear face masks in a reopened Apple Store in Beijing. The US tech giant has joined China’s live-streaming e-commerce bandwagon. Photo: AP

Apple joins live-streaming bandwagon with discounted iPhones for China’s midyear shopping festival

  • Many retailers, unable to open their brick and mortar stores during the pandemic, have pinned their hopes on the 618 shopping festival to revive business
  • Apple’s iPhone sales declined 8.2 per cent year on year to 41 million units in the first quarter
Topic |   E-commerce
Employees wear face masks in a reopened Apple Store in Beijing. The US tech giant has joined China’s live-streaming e-commerce bandwagon. Photo: AP
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