Employees wear face masks in a reopened Apple Store in Beijing. The US tech giant has joined China’s live-streaming e-commerce bandwagon. Photo: AP Employees wear face masks in a reopened Apple Store in Beijing. The US tech giant has joined China’s live-streaming e-commerce bandwagon. Photo: AP
Employees wear face masks in a reopened Apple Store in Beijing. The US tech giant has joined China’s live-streaming e-commerce bandwagon. Photo: AP
E-commerce
Tech

Apple joins live-streaming bandwagon with discounted iPhones for China’s midyear shopping festival

  • Many retailers, unable to open their brick and mortar stores during the pandemic, have pinned their hopes on the 618 shopping festival to revive business
  • Apple’s iPhone sales declined 8.2 per cent year on year to 41 million units in the first quarter

Topic |   E-commerce
Minghe HuCelia Chen
Minghe Hu in Beijing and Celia Chen in Shenzhen

Updated: 10:44pm, 2 Jun, 2020

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Employees wear face masks in a reopened Apple Store in Beijing. The US tech giant has joined China’s live-streaming e-commerce bandwagon. Photo: AP Employees wear face masks in a reopened Apple Store in Beijing. The US tech giant has joined China’s live-streaming e-commerce bandwagon. Photo: AP
Employees wear face masks in a reopened Apple Store in Beijing. The US tech giant has joined China’s live-streaming e-commerce bandwagon. Photo: AP
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