Employees wear face masks in a reopened Apple Store in Beijing. The US tech giant has joined China’s live-streaming e-commerce bandwagon. Photo: AP
Apple joins live-streaming bandwagon with discounted iPhones for China’s midyear shopping festival
- Many retailers, unable to open their brick and mortar stores during the pandemic, have pinned their hopes on the 618 shopping festival to revive business
- Apple’s iPhone sales declined 8.2 per cent year on year to 41 million units in the first quarter
Topic |
E-commerce
Employees wear face masks in a reopened Apple Store in Beijing. The US tech giant has joined China’s live-streaming e-commerce bandwagon. Photo: AP