Tencent’s Call of Duty: Mobile racks up 250 million downloads over nine months in challenge to PUBG
- The US accounted for nearly 45 million downloads of the game, equal to 18 per cent of the total, while US players contributed US$134 million in spending to date
- Call of Duty: Mobile’s success is another example of Tencent’s global expansion in the gaming sector paying dividends
Tencent Holdings’ Call of Duty: Mobile has racked up 250 million downloads worldwide in under nine months, showing potential to become the most successful game on a mobile platform, according to data from app tracking firm Sensor Tower.
“I think there’s still potential for Tencent and Activision to vastly increase not only the number of [Call of Duty: Mobile] users, but also the average spending across the board,” said Daniel Camilo, business developer at app publishing firm APPTUTTi.
The US accounted for nearly 45 million downloads of the game, equal to 18 per cent of the total, while US players contributed US$134 million in spending to date, equal to 41 per cent of the worldwide total, according to Sensor Tower.
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Japan, Brazil and India are the other big markets for the game, with India and Brazil seeing the most downloads outside the US and Japan and Brazil ranking second and third in terms of revenue.
Boosted by large numbers of people staying at home due to the Covid-19 pandemic, May was the second best month for Call of Duty: Mobile with revenue of nearly US$53 million, just behind the US$55 million it grossed in its launch month of October last year.
Call of Duty: Mobile’s stellar performance shows it could potentially become more successful than PUBG Mobile, another shooting game Tencent adapted from the PC platform. While the latter is still the world’s most profitable mobile game with revenue of US$226 million in May alone, Call of Duty: Mobile’s first nine months were better.
Whether Call of Duty: Mobile can mount a serious challenge will largely depend on securing a release in China, which is expected to reclaim the title of world’s largest gaming market this year. PUBG Mobile’s revenue more than doubled last May when its Chinese version Peacekeeper Elite was launched.
There has been no public announcement from Activision or Tencent about a China release. Tencent declined to comment when contacted by the Post.
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“Without China, Call of Duty: Mobile will hit its potential ceiling that much quicker,” Camilo said. “But even without China, I think 500 million downloads is not an unrealistic target.”
Tencent Games senior vice president Steve Ma said the company hopes half of its users and revenue will come from outside China in the near future. International titles accounted for 23 per cent of Tencent’s total online games revenue in the fourth quarter of last year, according to the company.