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China’s Oppo teams up with KDDI, SoftBank to bring its 5G smartphones to Japan

  • Oppo’s Find X2 Pro and Reno3 5G will be available in Japan starting July 22
  • The move ‘signifies Oppo's first steps into Japan's mainstream market’, the company says

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Oppo’s Find X2 series of phones is its most expensive range so far, with a starting price of 5,499 yuan (US$784). Photo: DPA
Minghe Hu
Chinese smartphone brand Oppo‘s 5G smartphones, the Find X2 Pro and Reno3 5G, will be available in Japan from this month through two of the country's leading operators, KDDI and SoftBank.
KDDI, Japan’s second-largest mobile operator after NTT Docomo, will carry Oppo’s first 5G flagship phone, the Find X2 Pro, starting July 22. Oppo’s mid-range Reno3 5G will be sold by Japan’s third-largest carrier, SoftBank, from July 31, the Chinese company said in a press release on Tuesday.

“Japan has always been an important market for Oppo,” Alen Wu, Oppo's vice-president and its president of global sales, said in the release. “In the future, Oppo plans to work closely with leading local partners like KDDI and SoftBank and continue to introduce leading 5G products, technologies, and services to more Japanese consumers.”

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The move is the latest in the Chinese smartphone brand’s efforts to expand in mature overseas markets, at a time when domestic competitor Huawei Technologies is facing headwinds internationally after being put on a US trade blacklist that prohibits it from using Google mobile services and other US-origin tech without a licence.
Oppo, headquartered in Dongguan, Guangdong, made a renewed push into the European market in May. Through a partnership with telecommunications giant Vodafone the latter distributes Oppo products across its retail channels in Germany, the United Kingdom, Spain, Portugal, Romania, Turkey and the Netherlands.

The company’s latest partnership with KDDI and SoftBank “signifies Oppo's first steps into Japan's mainstream market, bringing excellent 5G experience to more Japanese consumers,” it said in the press release.

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