Nike has been actively courting e-sports fans in China. Photo: Handout Nike has been actively courting e-sports fans in China. Photo: Handout
Nike has been actively courting e-sports fans in China. Photo: Handout

Nike airs first major e-sports ad in China ahead of League of Legends World Championship

  • Nike’s aggressive push into Chinese e-sports reflects the enormous interest the competitions have generated in the world’s biggest gaming market
  • China’s e-sports revenue grew 54.69 per cent year on year to US$10.6 billion in the first six months of this year

Topic |   E-sports
Nike has been actively courting e-sports fans in China. Photo: Handout Nike has been actively courting e-sports fans in China. Photo: Handout
Nike has been actively courting e-sports fans in China. Photo: Handout
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