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Apple chief executive Tim Cook is expected to lead the unveiling of 5G iPhone models at the company’s new product launch on October 13. Photo: DPA

Apple to hold online event to unveil 5G iPhones on October 13

  • The latest Apple product launch is expected to reveal four redesigned iPhones with 5G mobile capability, upgraded cameras, faster processors and a wider range of screen sizes
  • Despite a rapid expansion into services and new devices, the iPhone generates about half of Apple’s revenue
Apple
Apple has announced that its biggest product launch event of the year will be held on October 13.

The Cupertino, California-based technology giant on Tuesday released the date of the online event with the tagline “Hi, Speed”.

The company plans to reveal four redesigned iPhones with 5G wireless capability, upgraded cameras, faster processors and a wider range of screen sizes, Bloomberg News has reported.
The online event will mark Apple’s second product launch this year, following the company’s September announcement of a new iPad Air, refreshed entry-level iPad and updated Apple Watches.

The introduction of the new iPhones is occurring about a month later than usual after the company faced final testing and production delays because of the Covid-19 pandemic.

iPhone 12 production at China factory ramps up to 24 hours a day ahead of new model launch

Despite a rapid expansion into services and new devices, the iPhone remains Apple’s most important product. The smartphone generates about half of Apple’s revenue, and is the central driver of sales for AirPods and Apple Watches. The iPhone is also the device used most often to subscribe to services and download apps, which in many cases gives Apple a cut of revenue.

The 5G wireless support on the new iPhones will put Apple toe-to-toe with the latest offerings from Samsung Electronics, Google and other Android smartphone makers.

The new line-up will also mark Apple’s biggest screen size variation in years, adding a 5.4-inch model and a 6.7-inch version, Bloomberg News has reported.

The new phones will have the most dramatic redesign since the iPhone X in 2017, adding squared off sides to replace the current rounded edges. The four models will be split into two entry-level versions and two Pro variations, with the higher-end phones using stainless steel and the less-expensive devices using aluminium.

Apple preparing 75 Million 5G iPhones

Apple plans to add a Lidar scanner, a depth-sensing camera that improves augmented reality apps, to the more-expensive models. The company is also expected to remove the charging wall adaptor from the new iPhone boxes, a move Apple has said would help the environment. The shift would also potentially save the company tens of millions of dollars a year.

Even with the product launch next week, some of the new iPhone models are not expected to be widely available for a number of weeks owing to supply constraints.

Beyond the new iPhones, the company is working on over-the-ear headphones and physical device tracking tags to be introduced as early as this year. Apple also plans to announce Mac computers with the company’s own custom processors as early as November.

This article appeared in the South China Morning Post print edition as: Apple to unveil new iPhones online on Tuesday
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