Apple’s new iPhone 12 line features 5G support, A14 Bionic processors, OLED screens and a US$699 mini handset
- Apple unveiled its latest range of iPhones, which all support 5G, at a virtual event on Tuesday
- Some analysts praised Apple’s pricing strategy, especially for the iPhone 12 mini which costs US$699
At a virtual event on Tuesday, the company showed off the iPhone 12 in black, red, blue, green and white with a 6.1-inch screen. It starts at US$799. A smaller version, the iPhone 12 mini, costs US$699. The phones use aluminium sides.
There is also an iPhone 12 Pro, starting at US$999 and a iPhone 12 Pro Max that costs at least US$1,099, both with stainless steel edges. The Max has a 6.7-inch (17cm) screen, Apple’s largest ever, while the regular Pro has a 6.1-inch display. They come in blue, gold, graphite or silver.
Some analysts praised Apple’s pricing strategy, especially the US$699 mini handset which may entice users with older, smaller iPhones to upgrade.
“The pricing dynamics are the killer app for the phone launch,” Harsh Kumar of Piper Sandler & Co wrote in a research note. “Pricing was lower than our expectation, which is important in the current global pandemic.” Cheaper devices may help increase Apple’s installed base of devices, driving further growth of more profitable services, he added.