Rather than fighting ad blockers, the World Federation of Advertisers is calling on the industry to make ads people won't want to block. Photo: Ian MacNicol/Getty Images

The ad industry wants to create a global regulator for internet ads

Global group wants coalition of marketers, publishers, and ad tech companies to gather data on 'annoying' advertisements

Topic |   Business Insider

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Rather than fighting ad blockers, the World Federation of Advertisers is calling on the industry to make ads people won't want to block. Photo: Ian MacNicol/Getty Images
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