Korea Times

Samsung TVs available for YouTube HDR service

YouTube HDR service will be accessible for the very first time for optimised Samsung televisions

PUBLISHED : Wednesday, 21 December, 2016, 11:46am
UPDATED : Wednesday, 21 December, 2016, 11:46am

By Lee Min-hyung

Samsung Electronics started offering its YouTube high dynamic range (HDR) service via a software update, the company said Tuesday, allowing its TV users to enjoy HDR content on the streaming platform.

This is the first time the YouTube HDR service has been made available for watching on televisions. Owners of Samsung’s 2016 SUHD and UHD televisions can access the service at anytime.

The move comes at a time when global content streaming giants ― including YouTube, Netflix and Amazon ― are releasing increasing amounts of HDR content. The technology is gaining more traction, as it can express the darkest and brightest parts of an image in more detail.

“Our customers will be able to enjoy more HDR YouTube content on Samsung televisions,” Han Sang-sook, vice president of Samsung Electronics’ visual display business division, said in a statement. “Samsung television users will be able to enjoy more lively and vivid viewing experiences via the latest software update.”

For the service, Samsung Electronics has been offering software updates for its smart TV users in Korea and abroad since earlier this month.

All Samsung SUHD televisions, released this year, come with more than 1,000 nits of brightness, which the firm says is optimised for expressing HDR content.

YouTube, for its part, has also made concerted efforts to raise awareness of its HDR content with creators, running YouTube Creator Spaces in such cities as New York, Paris and Tokyo.

Heather Thompson Rivera, a product partnership director at YouTube, said the company would continue to find more ways to help content creators produce HDR videos more easily.

Samsung TVs available for YouTube HDR service