Extended reality is an umbrella term for immersive technologies such as virtual reality and augmented reality. Photo: AFP Extended reality is an umbrella term for immersive technologies such as virtual reality and augmented reality. Photo: AFP
Extended reality is an umbrella term for immersive technologies such as virtual reality and augmented reality. Photo: AFP
Alvaro Sanchez
Opinion

Opinion

Alvaro Sanchez and Rene Bokhorst

How extended reality technology can help brands build a better B2B journey

  • Extended reality – including AR and VR tech – has helped consumers to explore and meet within distinct virtual environments from home
  • But the technology has thrived in the business-to-business space by simplifying the customer decision journey and making it more engaging

Extended reality is an umbrella term for immersive technologies such as virtual reality and augmented reality. Photo: AFP Extended reality is an umbrella term for immersive technologies such as virtual reality and augmented reality. Photo: AFP
Extended reality is an umbrella term for immersive technologies such as virtual reality and augmented reality. Photo: AFP
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Alvaro Sanchez

Alvaro Sanchez

Alvaro Sanchez is a senior producer at MediaMonks. While his education is in business and marketing, his experience in the creative and technology fields integrates disciplines including 3D animation, CGI, robotics and VR.

Rene Bokhorst

Rene Bokhorst

René is the technical director at MediaMonks. He started out as a software engineer in the hi-tech and fintech industries, before reinventing his career by joining advertising. A veteran of VR since 2007, René's areas of expertise include human-technology interaction, scientific software and agile software development.