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Baidu CEO eyes Europe despite Brexit and Apple troubles

'I think European countries are frustrated that they don't have enough number of choices,' says CEO Robin Li

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Baidu CEO Robin Li. Photo: ChinaFotoPress/Getty Images
CNBC

Chinese internet search giant Baidu is eyeing Europe as a potential playground despite the uncertainty posed by Brexit and Apple's tax troubles .

"US internet companies are generally very, very dominant (in Europe). For the search market, Google has a very high market share in Europe; higher than what they have in the US, (so) I think European countries are frustrated that they don't have enough number of choices. That actually creates opportunities for companies like us," Baidu CEO Robin Li told CNBC on the sidelines of the G20 summit in Hangzhou.

"In terms of technology, at least in the past, it's pretty much US companies dominating everything. Now, Chinese internet companies are coming up and we will be able to provide viable alternatives," he said.

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He added Chinese companies are often innovative in solving problems that come up in China and can take that technology overseas.

Li's ambitions come as US tech behemoths - Alphabet's Google and Apple face challenges in Europe.

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Google may face a raft of separate antitrust cases from the European Union after the search giant was accused of abusing its dominant position in areas from Android to advertising.

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