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Apple shares back in vogue on Wall Street

Looming release of 10th anniversary iPhone drawing investors to Apple

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Then Apple CEO Steve Jobs holds up an iPhone at the MacWorld Conference in San Francisco in 2007. Jobs introduced the first iPhone a decade ago. Jobs' "magical product" reshaped culture, shook up industries and made it seem possible to do just about anything with a few taps on a screen while walking around with the equivalent of a computer in our pocket. Photo: AP)

Wall Street has regained an appetite for Apple as investors bet that the release of a 10th-anniversary iPhone and pent up customer demand will shore up shrinking sales.

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The largest component of the S&P 500, Apple remained a core holding of Wall Street throughout a decline in the stock in the first half of last year. But a recent rebound and speculation about an expected new phone have kindled additional investor interest.

Apple’s 15 per cent rally since mid-November pushed the stock to levels not seen in more than a year and boosted over 100 mutual funds that became shareholders in recent quarters.

The gains have come even as Apple struggles with slow global demand for smartphones, made worse by consumers in key growth regions like China and India preferring Android devices selling for under US$200.

The stock is up 36 per cent from lows in May of last year, when it was plagued by worries about iPhone sales, which fell in 2016 for the first time. The shares are now down 8 per cent from a record high close in February 2015.

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