Facebook crushes profit and revenue estimates as mobile ad sales zoom up

PUBLISHED : Thursday, 27 July, 2017, 4:52am
UPDATED : Thursday, 27 July, 2017, 7:47am

Facebook crushed quarterly profit and revenue estimates on Wednesday as the social media giant’s push into video advertisements helped bolster its fast-growing mobile ad business.

The company’s shares were up 1.4 per cent at US$168 after the bell. Through Wednesday’s close, the stock had climbed nearly 44 per cent this year.

Facebook said about 2.01 billion people were using its service monthly as of June 30, up 17 per cent from a year earlier.

The social media giant said in June it had surpassed the 2-billion user mark.

Mobile advertising revenue accounted for 87 per cent of the company’s total advertising revenue of US$9.16 billion in the latest quarter, up from 84 per cent a year earlier.

Analysts on average had expected total advertising revenue of US$9.02 billion, according to data and analytics firm FactSet.

Facebook is expected to generate US$36.29 billion in net digital advertising revenue this year, a 35 per cent jump from 2016, according to research firm eMarketer.

Facebook is testing Messenger ads around the world

Net income attributable to Facebook shareholders rose to US$3.89 billion, or US$1.32 per share, in the second quarter ended June 30 from US$2.28 billion, or 78 cents per share, a year earlier.

Total revenue rose 44.8 per cent to US$9.32 billion.

Analysts on average had expected earnings of US$1.13 per share and revenue of US$9.20 billion, according to Thomson Reuters I/B/E/S.

In the first quarter, Facebook changed the method it reports earnings, focusing on Generally Accepted Accounting Principles (GAAP) earnings instead of non-GAAP.