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Snapchat is selling an US$80 dancing hot dog costume on Amazon

The costume is a nod to one of the app’s most popular AR filters

PUBLISHED : Thursday, 19 October, 2017, 11:04am
UPDATED : Thursday, 19 October, 2017, 11:05am

By Alex Heath

Snapchat parent Snap Inc. is officially in the costume business.

On Wednesday the company started selling an US$80 dancing hot dog costume on Amazon.

The costume is based on Snapchat’s new celebrity character: the app’s dancing hot dog filter that quickly became an internet meme sensation over the summer. CEO Evan Spiegel called the filter the “world’s first augmented reality superstar” during Snap’s last earnings call and said that it had been viewed 1.5 billion times.

The physical costume is made of polyester and comes as an “easy 2 piece fit” with a “Hot Dog Tunic” and pants, according to the product description. Snap is only selling the costume in one size designed for people under 6’4”.

Despite it being the costume’s first day available for sale, several enthusiastic users reviews have already been posted on Amazon:

This isn’t the first time Snap has made physical goods beyond its Spectacles camera glasses. The company has also sold themed beach towels, ice cube trays, backpacks, and playing cards.

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