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Snap’s CEO personally paid Drake to perform at Snapchat’s New Year’s party — check it out

There was a strict ‘no photos’ rule for employees, and the Snapchat app even blocked them from sending pictures and videos from the venue

PUBLISHED : Tuesday, 02 January, 2018, 1:54pm
UPDATED : Tuesday, 02 January, 2018, 2:06pm

By Matt Weinberger

Snap, Inc., the parent company of Snapchat, held its lavish New Years Eve party at the L.A. Live complex in downtown Los Angeles. The highlight of the night: A surprise performance by Drake.

TMZ reported earlier that the party cost around US$4 million, with Snapchat employees getting flown in from all over the globe for the massive bash. Snap declined to confirm that number, but a spokesperson says that Snap CEO Evan Spiegel himself personally sponsored Drake’s appearance.

Taylor Lorenz of The Daily Beast reports via Twitter that the party was under a strict order of secrecy — the Snapchat app itself blocked any photos sent from the L.A. Live complex, and employees were told not to share any photos otherwise, either. We’ve reached out to Snap to confirm.

Regardless, some photos and videos of the night did appear on Instagram, and they show that Snapchat threw a massive, formal bash. Captions on some of the Instagram posts seem to confirm the “no photos” rule at the party.


Pretty lit down here by work and again im at work lol

A post shared by Jovanny Lopez (@chipy_pls) on Dec 31, 2017 at 11:32pm PST


Random free (for me) Drake concert on NYE Shit crazy.

A post shared by Louie St. Claire (@2klouiesaint) on Dec 31, 2017 at 11:01pm PST

Snap Inc. was celebrating a year that saw its long-awaited IPO. It’s now a US$17 billion company that posted US$561 million in losses for the nine months ending September 30th, 2017.

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Evan Spiegel dropped US$4 million on a massive New Year’s Eve party for Snapchat

Read the original article at Business Insider