Snap’s CEO personally paid Drake to perform at Snapchat’s New Year’s party — check it out
There was a strict ‘no photos’ rule for employees, and the Snapchat app even blocked them from sending pictures and videos from the venue
By Matt Weinberger
Snap, Inc., the parent company of Snapchat, held its lavish New Years Eve party at the L.A. Live complex in downtown Los Angeles. The highlight of the night: A surprise performance by Drake.
TMZ reported earlier that the party cost around US$4 million, with Snapchat employees getting flown in from all over the globe for the massive bash. Snap declined to confirm that number, but a spokesperson says that Snap CEO Evan Spiegel himself personally sponsored Drake’s appearance.
Taylor Lorenz of The Daily Beast reports via Twitter that the party was under a strict order of secrecy — the Snapchat app itself blocked any photos sent from the L.A. Live complex, and employees were told not to share any photos otherwise, either. We’ve reached out to Snap to confirm.
Regardless, some photos and videos of the night did appear on Instagram, and they show that Snapchat threw a massive, formal bash. Captions on some of the Instagram posts seem to confirm the “no photos” rule at the party.