Elon Musk just sold US$2m worth of The Boring Company’s flamethrowers in 24 hours – and it’s for real
Musk keeps his promise after selling 50,000 hats
By Sujin Thomas
You just can’t put anything past Elon Musk whose tunnelling startup The Boring Company unveiled a flamethrower for pre-order on its website for US$500 a piece on January 27.
There’s a fire extinguisher on sale too, which we know not much about except that it’s going for US$30, comes with a “cool sticker” and that you could buy one for less elsewhere.
What’s impressive is that he’s already received 4,000 pre-orders of some 20,000 flamethrowers up for grabs, which means he’s made a cool US$2 million.
Musk, who posted sales updates on Twitter through the weekend, was riding a high when he debunked any rumours that he’s secretly creating a zombie apocalypse to generate demand for the flamethrowers. That’s a joke, right?
The rumor that I’m secretly creating a zombie apocalypse to generate demand for flamethrowers is completely false
— Elon Musk (@elonmusk) January 28, 2018
In December, Musk announced on Twitter that if he sells 50,000 Boring Company hats, he would start selling a flamethrower.
After 50k hats, we will start selling The Boring Company flamethrower
— Elon Musk (@elonmusk) December 11, 2017
No one really took him seriously but as it turned out, he meant it.
Marketing copy on the website said the US$500 price tag excludes taxes and shipping costs and that additional customs fees may apply for international sales.
The copy also carried this: “May not be used on Boring Company decorative lacquered hay bales or Boring Company dockside munitions warehouses.”
Shipping is expected to start in spring but The Boring Company gave us a foretaste of what to expect with a demo video.
A post shared by Elon Musk (@elonmusk) on Jan 27, 2018 at 5:29pm PST
Musk himself took it out for a spin, attacking a camera with it.