Live-streaming e-commerce has boomed during the coronavirus pandemic, but Chinese regulators are tightening their grip on what has become a popular form of entertainment and shopping. Photo: Xinhua Live-streaming e-commerce has boomed during the coronavirus pandemic, but Chinese regulators are tightening their grip on what has become a popular form of entertainment and shopping. Photo: Xinhua
Live-streaming e-commerce has boomed during the coronavirus pandemic, but Chinese regulators are tightening their grip on what has become a popular form of entertainment and shopping. Photo: Xinhua
E-commerce

China orders live streamers and gift-giving fans to register with real names

  • Real-name registration for live-streaming viewers prevents underage users from giving generous tips
  • Celebrities, foreigners and influencers buying fake views are all under increased scrutiny with the new rules

Topic |   E-commerce
Live-streaming e-commerce has boomed during the coronavirus pandemic, but Chinese regulators are tightening their grip on what has become a popular form of entertainment and shopping. Photo: Xinhua Live-streaming e-commerce has boomed during the coronavirus pandemic, but Chinese regulators are tightening their grip on what has become a popular form of entertainment and shopping. Photo: Xinhua
Live-streaming e-commerce has boomed during the coronavirus pandemic, but Chinese regulators are tightening their grip on what has become a popular form of entertainment and shopping. Photo: Xinhua
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