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China’s top regulator launches probe into e-commerce platform Vipshop over alleged ‘improper competition behaviour’

  • The State Administration for Market Regulation announced the probe in a one-line statement on its website without providing further details
  • Vipshop, JD.com and Tmall were fined in December by SAMR for ‘pricing irregularities’

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Vipshop is a Chinese company that operates the e-commerce website specialising in online discount sales. Photo: SCMP/Martin Chan
Jane Zhangin Hong KongandMinghe Huin Beijing

China’s top market regulator has launched an investigation into e-commerce platform Vipshop Holdings over “alleged improper competition behaviour”, as Beijing continues to tighten antitrust regulation in the country’s tech sector.

The State Administration for Market Regulation (SAMR), which revealed new draft antitrust rules in November last year, announced the probe on Thursday in a one-line statement on its website without providing further details.

However, SAMR also posted a statement on its official WeChat account: “From internet giants with complex business categories to relatively small and vertical e-commerce platforms, the recent moves of the national regulatory authorities have sent a clear message: no matter whether it is a large or small business, they will be treated equally under market supervision rules.”

Vipshop, which counts Tencent Holdings and JD.com as investors and is based in the southern Chinese city of Guangzhou, is an online discount retailer founded in 2008 that offers branded products to consumers through flash sales. As of the third quarter of 2020, it had daily active users of 43 million and a quarterly order volume of 172 million.

“Vipshop will actively cooperate with the regulator on the investigation,” the New York-listed company said on Weibo, China’s equivalent of Twitter, on Thursday. The company did not immediately respond to a request for further comment.

The probe is the latest step in an ongoing regulatory crackdown by Beijing aimed at reigning in China’s tech giants, which have expanded their role in China’s economy in recent years, amid increasing digitisation and as the pandemic accelerates online shopping, entertainment and working from home. SAMR has said its priority in 2021 and beyond is to “enhance anti-monopoly [rules] and prevent the disorderly expansion of capital”.

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