China’s internet watchdog intensifies campaign against independent content creators, says regulators must have ‘teeth’
- China’s internet watchdog announced a crackdown on self-media accounts in an effort to curb political content from independent content creators
- Self-media accounts have become a popular source of information across platforms such as Tencent’s WeChat and ByteDance’s Douyin, China’s TikTok
The Cyberspace Administration of China (CAC) is exploring measures to control the distribution of information across all internet platforms to end “disruption to the order of internet broadcasts”, the agency said on Sunday. The campaign will primarily focus on cleaning up self-media accounts, but it also targets social media trending charts, push notifications and short video platforms, according to the report.
The announcement makes it clear that the CAC aims to curb independent reporting and reposting of information considered illegal while promoting government-sanctioned stories.
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The rise of social media platforms such as Tencent Holdings’ WeChat and Sina Weibo, and more recently a new breed of video-sharing platforms such as Douyin, Kuaishou and Bilibili, has enabled countless self-media accounts around the country, giving a voice to millions of Chinese netizens over the past decade.
But in recent years, Chinese regulators have taken an increasingly hard line against self-media outlets in an effort to clean up Big Tech business practices.
“The government is trying to probably treat these platforms, especially the major tech giants, not only as private companies, but also more like government infrastructure,” said Jyh-an Lee, a law professor at the Chinese University of Hong Kong (CUHK) who researches internet law.
Lee said China has been stepping up its efforts against user-generated content even as it recognises the power they have to fuel certain economic activities. The government primarily wants companies to impose boundaries on political content, he said.
“Adhering to correct political direction and directing public opinions and value orientations are the top priorities [for companies], no matter what kind of platforms or forms of communication they adopt,” CAC minister Zhuang Rongwen said in a statement.
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CAC’s decision to more closely scrutinise self-media accounts comes a month after Beijing decided to go ahead with the country’s top annual parliamentary meetings, known as the “two sessions”, scheduled for March 4 amid a resurgence in Covid-19 infections. Internet restrictions are typically tightened in China in the weeks leading up to the meetings.
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“We have to treat the regulations of self-media as a preeminently important mission, furthering the degree to which we punish and deal with illegal, unregulated accounts and the platforms that they are on,” Zhuang said.
“We have to give regulators teeth and the violative entities a long memory,” he added.
China’s clean-up campaigns often target different types of content, especially those considered morally objectionable such as pornography and gambling. However, CUHK’s Lee said this new campaign is specifically focused on political content.
“[Xi Jinping] cares a lot about the internet and the content regulation compared with previous administrations,” Lee said. “He also imposed more control over the internet and online information.”
More recently, the growth of online video has allowed a new generation of tech companies to wrestle away attention from entrenched players like Tencent and Sina. ByteDance, Kuaishou and Bilibili have become China’s hottest tech stars.
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However, the government’s heavy hand in content management could be costly for the country’s tech giants, according to Mark Tanner, managing director at Shanghai-based consultancy China Skinny.
“For the platforms, they will need more processing power to monitor many simultaneous live streams for all of the disallowed terms,” Tanner said.