China’s live-streaming and social media platforms have been plagued by fake traffic generated by unscrupulous marketing companies. Photo: EPA-EFE
China’s live-streaming and social media platforms have been plagued by fake traffic generated by unscrupulous marketing companies. Photo: EPA-EFE

People’s Daily calls for prompt punishment to battle fake internet traffic

  • The Communist Party mouthpiece says online platforms should work with the government to eradicate fake clicks and views
  • China recently issued new rules banning the artificial inflation of internet traffic, but experts say enforcement remains a challenge

China’s live-streaming and social media platforms have been plagued by fake traffic generated by unscrupulous marketing companies. Photo: EPA-EFE
China’s live-streaming and social media platforms have been plagued by fake traffic generated by unscrupulous marketing companies. Photo: EPA-EFE
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