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Fake traffic app developer sentenced to five years in prison, fined US$15,000 yuan amid China’s crackdown on inflated social media engagement

  • Before his popular fake traffic app Xinyuan was shut down, 26-year-old Cai Kunmiao made 6.3 million yuan in membership fees, according to a court document
  • The Chinese government is continuing a crackdown on fake online engagement, often used to boost celebrities’ social media accounts

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Weibo has been caught up in controversies over fake traffic numbers, inflated by fans looking to promote their favorite celebrities on the platform. In 2019, the company started hiding the number of shares and likes on posts once they surpassed 1 million. Photo: Shutterstock
Iris Deng

A Chinese app developer was sentenced to five years in prison and given a 100,000-yuan (US$15,345) fine for managing an app that inflated the online popularity of some high-profile pop idols, the latest move in China to crack down on fake internet traffic.

Cai Kunmiao, 26, was convicted of providing programs that intrude upon computer information systems, according to a court document released last week, detailing a ruling from the People’s Court of Fengtai District in Beijing on December 31. Cai was the developer of two fake traffic apps, Xinyuan and the lesser-known Yingyuanbao.

Xinyuan, which literally means “star support” in English, allowed users to artificially inflate social media numbers by controlling an unlimited number of so-called zombie accounts to automatically generate shares on the popular microblogging platform Weibo, in violation of its terms of service.

The use of fake traffic became a popular way of raising the profile of Chinese celebrity accounts in China. It gained widespread attention two years ago when Weibo posts from singer Cai Xukun saw a massive uptick in traffic, with nearly a quarter of Weibo users sharing and liking the star’s new songs, according to CCTV.
Xinyuan was implicated in the case, stirring up public debate and catching the attention of Weibo, state-owned news outlet People’s Daily and government regulators. Weibo promised to support the government in cracking down on fake online engagement for celebrities. In January 2019, the company said it was capping the number of shares and likes shown on posts to 1 million.
Chinese singer Cai Xukun, seen here on the Weibo popularity list, was previously caught up in a fake traffic controversy when his fans were found to be inflating his numbers on Weibo. Photo: Weibo
Chinese singer Cai Xukun, seen here on the Weibo popularity list, was previously caught up in a fake traffic controversy when his fans were found to be inflating his numbers on Weibo. Photo: Weibo

By February 2019, around 170,000 users of Xinyuan and Yingyuanbao controlled over 30 million bot accounts on Weibo, the court document cited Cai as saying. Before being arrested the following month, Cai had taken in about 6.3 million yuan in membership fees from Xinyuan alone, according to the court, which confiscated the gains on top of the fine.

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