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China’s Big Tech: market watchdog reveals tightened e-commerce rules during annual consumer rights show
- The State Administration for Market Regulation introduced new rules for online transactions during the annual CCTV broadcast to mark World Consumer Rights Day
- The updated e-commerce rules will take effect from May 1
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China’s market watchdog announced on Monday the updated rules for online sales, including those conducted via live-streaming campaigns, during the country’s annual consumer rights show, which was broadcast nationwide from Beijing to expose cases of fake advertising, data leaks and abuse of facial recognition systems by tech companies.
The State Administration for Market Regulation (SAMR) introduced on state-run China Central Television’s (CCTV) 315 Gala show the new Administrative Measures for Online Transactions, which require live-streaming service providers to keep the records of their sales videos for three years.
“New models of online transactions, such as social e-commerce and live-streamed shopping, has emerged to add new vitality to the online economy,” the SAMR said in a statement on its website. “While these models have played an important role in stabilising growth, promoting consumption and creating jobs, new problems have also turned up so it is necessary to improve the corresponding regulations and rules.”
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The new measures, the draft version of which was opened for public feedback in October last year, will take effect from May 1, replacing the previous rules implemented in 2014.
It is an update that adds more teeth to the regulation of the country’s influential internet industry, while seeking to provide improved protection for the consumers and businesses using various online platforms every day.
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